Recent Articles
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A/B Testing Your Emails: The Secret to Higher Conversions
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It’s not always bad to compare things, especially when it comes to email marketing. When should I press “send”? What should you put in the…
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What is Email Marketing? [An Expert Guide for Beginners]
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With more than 4.3 billion users, email is one of the longest and most popular ways to talk to people online. A return on investment…
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10 Common Email Marketing Mistakes to Avoid
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Email marketing is a must-have for companies that want to connect with their customers. Reports say that email marketing gives an average return of $36…
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How To Use Email Marketing and SEO Together: An Ultimate Guide
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Email marketing and SEO may not seem connected at first glance, but together, they can help boost your online visibility and engagement. Let’s explore how…
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4 Simple Ways To Fix an Invalid Email Address in Your List
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Imagine working hard on an important email and then discovering that the address you used is not valid when you send it.It’s even worse if…
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Email Marketing for Agencies: Top Tools, SOPs, and Insights to Cut Inbox Chaos
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Digital marketing agencies have heard it a thousand times before: email marketing is dead. But you know better. Consider that: Email is still (still!) one…
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How to Solve Your Email Accessibility Roadblocks with Litmus
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Accessibility matters and marketers know it. But that doesn’t mean they always follow the guidelines to a T. And some marketers don’t know how to…
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How to write a great welcome email
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A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first…
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The 5 Email Marketing Metrics That Matter Most (And How to Improve Them)
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Mail Glyde Email marketing has never been more powerful—or essential to growing a business, with research showing that in the past year, more consumers made a purchase…
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How to Create a Distinctive Email Voice That Resonates
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Know your audience Understanding who you’re writing to is foundational. Identify their needs, preferences, tone, and communication habits. Use tools like surveys, feedback forms, analytics,…
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Understanding Email Bounce Rate in Email Marketing
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What is email bounce rate? Email bounce rate refers to the percentage of email messages that are not successfully delivered to your recipients’ inboxes. When…
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